Paul ‘tHoen

Paul t’Hoen
Paul ‘t Hoen brings more than 40 years of brand strategy and marketing communications experience throughout the Latin America/Caribbean region, including 5 years based in Panama City as Managing Director of McCann-Erickson.

Paul ‘t Hoen brings know-how and expertise in consumer insight and dynamics, positioning and brand purpose, communication technologies (digital, social, mass media and direct), consumer journey and an array of industries throughout Latin America.
His passion for marketing communications goes back to his days as an undergraduate at Stanford University where he researched imagery-mediated learning while majoring in Psychology and Economics.

A citizen of The Netherlands, Paul ‘t Hoen presently resides in Mexico City after 40 years with McCann-Erickson in 6 countries and covering 2 regions.